Contextualizing the new church to a particular neighborhood or focus group is an important aspect of church planting. In this unit, you will learn research strategies to help bring understanding to the task of sharing the gospel to a neighborhood or focus group that will connect and bring about life transformation. NOTE: This series was produced and originally published by the North American Mission Board at NAMB.net. It is published here with written permission from NAMB for continued use by our church starting teams, pastors, associations and state convention.

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